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The term "brand" is used a lot today when someone describes a business, yet very few people understand what it means. In simple terms, Kamado Joe (the company) makes grills and accessories (the product), but both are distinctly different than the Kamado Joe Brand.
The strength of a brand is determined by the general perception of the company, but it can be very different from person to person. In simple terms, it is everything a company does and says, from how they handle customer support to
the experience each customer has with their products.
If you have called, emailed or connected with us on Facebook you have experienced our brand. Our brand is everything we do and say. That is why our relationship with you is just as important as the products we make.
For us, our brand is one of our most valuable assets.
Kamado Joe Brand Promise
Grills and accessories that function as promised and offer a signature outdoor cooking experience every time.
Kamado Joe Brand Guidelines
Be remarkable.
Research shows that consumers see an average of 3,000 marketing messages a day. To be heard above the "marketing static", we will create innovative and exceptional ways to connect and respond to our potential and existing customers.
Be passionate.
We consider anyone who cooks outdoors to be a fellow griller-no matter what grill or smoker they use. We want to connect with anyone who shares our passion for outdoor cooking.
Be transparent.
We stand behind our word and our products. It is critical that our potential and existing customers consider us honest and dependable in everything we say and do.
Be responsive.
We consider anything related to our potential and existing customers as urgent. From small things like returning a phone call or email to meeting a time-sensitive delivery date.
Be innovative.
We will continue to improve our current products and develop new ones. We believe that our potential and existing customers want products that function at the highest level, look aesthetically pleasing and have a high value.
Be competitive.
We believe in competition and the free market. History proves that tension in the marketplace leads to better products, better service and lower prices.
Be educational.
Purchasing decisions are based on a number of factors. We will provide detailed information about our products and offer valuable content, so our potential and existing customers can make an informed decision. |
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